About Sushrut Surgicals Pvt. Ltd.
The Sushrut-Adler Group was born in 1973 with the incorporation of Sushrut Surgicals Pvt. Ltd., by Mrs. Vimal Pitre, a first generation entrepreneur. She was inspired by orthopaedic surgeon friends who, at the time, were exposed to numerous advances in fracture management leading to the emergence of a large variety of fracture management implants and instrumentation on the one hand and poor availability of good quality cost effective products in India on the other.
The realization of ensuring quality and safety for implants led to the setting up of the first manufacturing unit in October 1973 in a small plot of land adjoining the ancestral home of the family in the village of Devrukh, located about 300 kilometers south of Bombay.
With the setting up of Adler Mediequip Pvt. Ltd. the eventual manufacturing company of the group in 1992, Sushrut embarked on a different journey; one focused on developing and strengthening the brand and forging meaningful relationships with the orthopaedic community in the country. Key elements of this strategy were put into place with the induction of a professional marketing team and making a beginning in terms of participation in academics and surgeon education activities.
The marketing organization worked to establish a pan-Indian distribution network while simultaneously developing excellent relationships with the Indian orthopaedic surgeon community. The Sushrut distribution network in India has grown to 150 distributors covering every major urban center in India and numerous small towns and continues to grow at a rapid pace. The marketing team enjoys excellent relationships with orthopaedic surgeons and heads of orthopaedic departments in all major medical colleges and teaching hospitals in the country and surgeons from major institutional hospitals such as Railway Hospitals, hospitals forming part of the Armed Forces and top corporate hospitals.
Sushrut’s International efforts began in the late 90s with participation in recognized and well attended trade exhibitions like the Medica in Germany. Consistent participation for over a decade in these forums has established the group’s name and reputation and a presence in 29 countries spread across the Far East, Middle East, Europe and Latin America. More recently, the international brand-building effort has seen participation in orthopaedic congresses in various countries as well as the organization of surgeon training workshops overseas in select markets. Of note is the workshop on limb salvage surgery organized in the largest university hospital in Thailand in 2009 with the help of surgeons from the Tata Memorial Hospital in Mumbai who shared information and knowledge with Thai surgeons on limb salvage techniques and technologies.